“The most ground-breaking videos on TV.”
— Billboard on Right Now
“How dare you put type on top of my lyrics.”
— Sammy Hagar
“One of the most successful and longest-running campaigns in advertising.”
“A campaign that helped define ESPN’s brand voice.”
— Ad Age
“One of the most iconic and enduring campaigns in advertising history.”
— Advertising Hall of Fame on ESPN “This Is SportsCenter”
“There’s no way Apple could have possibly gone from laughingstock to ‘the stock you dream of owning’ so swiftly…”
— Forbes
“The iMac saved Apple.”
— Walter Isaacson
“Tiger Woods and Nike became synonymous …
one of the most iconic and influential brand/ambassador partnerships in the history of sports.”
— Golf Digest
“The tablet era began in 2010, but one of the biggest winners isn’t Apple, Amazon, Samsung or Google. It’s Fuhu.”
— Fast Company
“In Opinionated, we found a group of people who have done work for big iconic American brands and built platforms.”
— Luke DeRouen, Shake Shack
“This campaign is the heart of what DSG stands for.”
— Aimee Watters, Dicks Sporting Goods
“Opinionated helped shape Adidas work focused on “the love of the game and the joy.”
— Chris Murphy, adidas
robpalmer
OPINIONATED | EXECUTIVE CREATIVE DIRECTOR | Co-founding partner
The last eight years
FORMER LIFE
EXECUTIVE CREATIVE DIRECTOR | creative director | art director
Fuhu/nabi | chief CREATIVE officer
A WALK ON THE CLIENT SIDE
As CMO/CCO, I helped build the nabi tablet, a category-defining device grounded in a simple belief: kids don’t want “kid stuff.” They want technology that feels just as smart, beautiful, and thoughtfully designed as the products adults love.
The brand quickly became a breakout consumer success, driving explosive growth and earning rare, back-to-back recognition as Inc. Magazine’s No. 1 fastest-growing private company in America in 2013 and 2014. Along the way, Forbes named Fuhu the No. 1 Most Promising Private Company, while Fast Company recognized the brand for innovation in kids’ technology.
nabi products earned PCMag Editors’ Choice and multiple parenting awards, and the brand’s industrial design and packaging were honored with American Package Design Awards, GDUSA InHouse Design Awards, and Gold, Platinum, and Silver distinctions from Creativity International and the Pentawards.
Brand Studio
Brand Ecosystem
